Revolutionizing pet nutrition with science-backed formulas and crafted in collaboration with Shanghai Jiao Tong University - cutting-edge research meets irresistible taste.
We and our passionate experts actively shape the pet industry through competitions and breeding programs. Our premium products now serve 2,000+ premium outlets including specialty stores, veterinary hospitals, and breeding programs. Through our comprehensive support network - from personalized in-store training to interactive webinars - we deliver 360° solutions across both physical and digital platforms.
PRODUCTS
INDUSTRY SPECIALISTS
Powered by a team of industry experts - PhD researchers and seasoned R&D veterans with decades of experience in manufacturing, marketing, and finance - we deliver comprehensive care solutions supported by unmatched expertise.
Benson Lam
CEO, Co-founder
Chinese Top10 Pet Nutritionists
Distinguished Lecturer of SJTU
Examiner Judge of National Skill Level
VP, Sales Dept
Well-known Pet Store Manager
15+ years as Supervisor in FMCG
National Psychological Counselor
John Lu
Sales Manager
Certified Senior Pet Nutritionist
15+ years Cat/Dog Breeding Experience
KOL of Pet Industry
We believe pets are more than companions - they’re independent beings with their own personalities and needs. In addition to essential care, true connection comes from understanding and embracing who they are as family members. That’s why we strive to see the world through their eyes, celebrating their quirks, curiosity, and unique ways of experiencing life.
Pets are social catalysts - enhancing life through park meetups or "paw-lates" session. Raising a pet cultivates patience and devotion.
They're soul companions helping to write our life stories.
Thank you, Love you, our fur friends!
You Are Family—
Pure and Simple
We believe pets are more than companions - they’re independent beings with their own personalities and needs. In addition to essential care, true connection comes from understanding and embracing who they are as family members. That’s why we strive to see the world through their eyes, celebrating their quirks, curiosity, and unique ways of experiencing life.
Pets are social catalysts - enhancing life through park meetups or
"paw-lates" session. Raising a pet cultivates patience and devotion.
They're soul companions helping to write our life stories.
Thank you, Love you, our fur friends!